Ive talked about the rise of my Youtube channel, in plays and subscribers in the last few years - now lets talk about the DECLINE.
It looks as though the last two years were 'exceptional' ones due to the pandemic - as since the start of the year,and also since the war in Ukraine started,my plays have literally plummeted - which in turn effects the subs aswell. The only thing i can put it down to is the end of the lockdowns,people returning to 'normal' life.....and you also see what happened to companies like Netflix,theyve lost millions of subscribers recently. One thing that has really effected me is thousands of my tracks dropping out of Youtube playlists - it can really damage your play count.
If anyone thinks of any other reasons,let me know hehe!
Ive recently started trying another route to get my music out there - a distributor called routenote which can release all my original unsigned tracks across all the online stores e.g. iTunes,Amazon,Deezer etc.
You receive revenue from downloads and streams - although they take a cut aswell.
I will create a post about this soon,when i see what is happening with that side.
Just as a final note - here is an updated list of Official Trance Producer Youtube channel play counts - im just clinging onto the top 10 hehe!
Armin van Buuren 2B
Above & Beyond 370M
Paul van Dyk 332M
Robert Miles 316M
Gareth Emery 239M
Markus Schulz 93M
Ferry Corsten 71M
Cosmic Gate 51M
Magdelayna 47M
Giuseppe Ottaviani 35M
Sander van Doorn 31M
Aly & Fila 28M
Andrew Rayel 26M
Chicane 25M
Paul Oakenfold 14M
Arty 11M
Orjan Nilsen 10M
MIKE Push 8M
Solarstone 8M
Lange 7M
Kyau & Albert 7M
Gabriel & Dresden 5M
John O'Callaghan 4M
Soundlift 4M
The Thrillseekers 3M
Bryan Kearney 3M
Oliver Lieb 2M
Rank 1 1M
Menno De Jong 1M
Mark Sherry 1M
Signum 1M
Sean Tyas 1M
Roger Shah 1M
Darren Porter 1M
Will Atkinson 1M
Talla 2xLC 800K
Airwave 400K