Mat Zo has decided to start giving all his tracks away for free due to being disgruntled with only $2800 revenue from his latest album. I’m not sure how to take this, I know plenty of producers that would welcome that sort of income, it would be life changing. It either gives the message this is small change compared to his large fees so he’s not bothered, or that the album didn’t sell well.
I’m not sure this is a good example to set for the next generation, because most of his fans would have discovered him due to the well established label he got signed too and the professional hard work the professional team did at the label. Also record shops are a continuous source of discovering new music, artists and labels, something you’ll lose by giving music away on Soundcloud.
If ‘free’ music is the way forward, then why hasn’t the pop world embraced this? Many tried and failed and went back to an established label where they got professional advice upon all angles of their music, release schedule, engineering, marketing etc.
My advice would be find a professional label that can give you the advice, care and attention that you need releasing music.
Whats your thoughts?
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