Quote Originally Posted by Magdelayna View Post
I think producer aliases are out of the window now,look at MIKE & Airwave not using them anymore,they would rather build their main name up as the brands. Which is a shame,as i loved all the old alias styles..
The idea of aliases has always been to allow artists to experiment without causing a backlash from fans. It also meant then you could expect a certain style when you say Lolo instead of Airwave or Planisphere. Will was off to a great start with his aliases but now I can't get hyped for any of his new material because I don't know which version of him will show up: the exciting one or the one that lets me down.

As you pointed out, the industry has driven artists to stick to one name due to brand awareness. This imo has a negative impact on originality and experimentation within the genre.