We can debate if that's a good thing or a bad thing.
mental health awareness itself is a good thing, if someone could get help, or just realize the reason of his mental struggle that's a good thing of course
the thing is, it has nothing to do with cheap music, of course you can say: one gets to solve his mental health issue through the awareness that is spread, amongst the other means, by this track and its special website with some merch (you know, just every track produced has its own themed website and merch, such casual thing yeah) but it's not exactly the synergy like 'the track helps spreading mental health awareness and mental health awareness helps promoting this track' it's not like equal 50/50 symmetric scheme, it's like the benefits the track gets from in fact abusing the mental health awareness is much more significant than the track's impact to spreading the mental health awareness.
and once again how it's marketed clearly shows that it's all a planned campaign - website got developed, hashtags are thrown, ASOT guestmix is arranged in etc, it's not just some emotional record that gets viral because of how helpful it is or so. Gareth Emery's 'Saving Light' was this kinda track, it was also marketed as hell but it had its value too, it did not just pretend to have it.
another thing is that over 90% of the tracks could have this honest story behind them: I just like making music so I made this track and then I gave it some (random) title. that's boring and won't sell well, especially if the music itself isn't that fascinating, so there needs to be some story to make the track more 'meaningful'
#ASOT #FLASHBACK
